Privacy Policy

Introduction

GUIDED SEMINARS LTD ("we," "us," or "our") is committed to protecting the privacy of individuals who visit our website and register for our educational webinar series "Language Learning and AI Skills 2026: Chinese, Middle Eastern Languages, Prompt Engineering, and Digital Development." This Privacy Policy describes our practices regarding the collection, use, storage, and disclosure of personal data.

Our registered address is 61 Forest Road, MANSFIELD, NG21 9DU, United Kingdom. You can contact us regarding any privacy matter at [email protected].

By using our website, you acknowledge that you have read and understood this Privacy Policy. Changes to this policy will be communicated via a homepage banner at least 14 days before taking effect.

1. Cookie Categories

We divide cookies used on this website into three distinct categories. Each category serves a different purpose, and your consent requirements vary depending on the type.

1.1 Essential Cookies

• Purpose: Core site functionality, security, session management, and storing your cookie consent preferences.
• Examples: session_id, csrf_token, cookie_consent_status.
• Consent required: No. These cookies are activated automatically because the website cannot function properly without them.
• Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

• Purpose: Measuring traffic, user behavior, and site performance to help us improve the website experience.
• Tools: Google Analytics 4.
• Examples: _ga, _ga_XXXXXXX, _gid, _gat.
• Consent required: Yes. Analytics cookies are activated only after you explicitly accept them.
• Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

• Purpose: Remarketing, personalized ad delivery, and conversion tracking.
• Consent required: Yes. Marketing cookies are activated only after you explicitly accept them.
• Retention: Up to 540 days (Google Ads default).

Full details on marketing cookies, including all required sub-disclosures, are provided in Section 2 below.

2. Marketing Cookies: Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

2i. Cookie Preference Management

You can manage your cookie preferences at any time by clicking "Manage cookie preferences" in the website footer or by using the cookie consent panel that appears on your first visit. You may accept or reject each cookie category independently.

3. Consent Requirements

Our cookie consent banner offers three clear options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you click "Accept All" or manually enable them through the preferences panel. Your choice is stored in your browser's localStorage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a registration form for our webinar, or send us a message through our contact page, we collect the information you provide. This typically includes: full name, email address, and your message content (for contact forms).

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the services described: a free educational webinar series about language learning and AI skills. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ("right to be forgotten")
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

13. What Data We Collect

We explicitly collect or process the following data categories when you interact with our website:

• Full name (provided during registration or contact form submission)
• Email address (provided during registration or contact form submission)
• IP address (collected automatically by our server and analytics tools)
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (message text from contact forms)
• Conversion events (form submits and page interactions)

We do not collect phone numbers, payment information, or sensitive personal data categories such as health information, political opinions, or biometric data.

14. Legal Basis for Processing (GDPR Art. 6)

For each data type, the applicable legal basis is as follows:

• Contact and registration form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

15. Retention Periods

Specific retention periods per data category are as follows:

• Contact and registration form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

16. Policy Information

Contact Information

If you have any questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact us: